Their Marketing Works

Today, I discovered my 2 pk of Camel No. 9's was wrapped in a fashion designer's creation, black and pink of course.

Thinking about why I switched from Parliament Lights to Camel No. 9's - well, it is obvious.

Camel No. 9's packaging is pretty.
The cigarette itself is pretty.
It smells less like a ciggy and more like incense.
It is like sucking air through a straw. Like an ultra, ultra light.

I am a girl. Ads in Vogue and Elle made them look good. And I am stupid and get excited when designers care enough to decorate my box of cigarettes.